...whoever is willing to pay the most for it. Right now, it's probably going to be CBS.

This morning I found out that the New York Times has reported that CBS has worked a deal to be able to etch ads for thier shows onto eggshells. On the eggs that we will buy at the stores and crack open to make our omelettes, or to dye for Easter. Story is on the International Herald Times website too

You know, it's bad enough that we're inundated with advertisements no matter where we look. The newspaper, the television - they've always been there, but they're showing up in new places now too. They're all over the 'net as banner ads or sidebars on blogs (notice I don't opt-in to the Google Ads that *could* run on this blog and make me a penny per click). They're in the movie theatres as we sit and wait for a movie to open. Heck, half the time they're *IN* the darn movie - like the Yahoo billboard and yodel showing up in "Inspector Gadget" or the blatant Burger King billboard in "Fantastic Four". Speaking of Burger King, did you know that they're going to do thier own movie, a la "Harold and Kumar Go to White Castle" without the drug references or the creepy King? Thank goodness.

But still, a movie? And etching on eggs? I don't eat that many eggs as it is (I just don't like them very much), but I really don't want to look at an egg and find an ad for 'The Amazing Race' or 'CSI' - both of which will have ads coming out on the shells. Apparently the etching process is already in play on the BornFree brand of eggs, and will only go down through 5% of the thickness of the shell of the egg. That's hard to imagine considering how thin an eggshell is in the first place. There's apparently no concern on contamination of the egg based on how little the shell is affected and the fact that it's done via laser.

Still, I'd rather that my eggs be handled as little as possible. And I can't imagine what it's going to be like in my house the minute DH opens a package of eggs and finds bright shiny CBS advertisements on the shells. I can just hear the comments now, upon seeing 'Scramble to win on CBS' on the egg (which is the rumored ad for 'The Amazing Race') - he'll say "No, we're going to hard boil you instead" or something that is actually worth laughing at. Of course what's going to be really funny are all the people who scramble the eggs to see what they win, and start filling up message boards and CBS mailboxes asking for thier entry blanks or what they were supposed to look for in the egg after they scrambled it...

...and the first one with a double yolk will wonder what he's won.